OUR VALUES

Welcome to New Day Originals 

We believe every new day is an opportunity to grow, learn, achieve, make a difference to ourselves and others.

We understand that clothes can really make the difference to how you feel so, quality and style are at the heart of our brand.

We always do our very best to be eco-conscious. We never (knowingly) harm our precious environment or animals.

We believe that we’re all as unique as the fingerprint we were born with. We never forget that.

Our designs are always thoughtful & original. We never follow the pack.

We always support local & independent talent & producers where we can. 

Our customers are at the heart of our business - from the moment you first order to the moment you receive your little piece of New Day. We aim to delight and exceed your expectations.  We’ll never change that. Promise.

Yeah, we want to be bigger when we grow up. But we will never grow out of our values.

And that’s us.

So thanks a million for supporting our little family business and our team of extremely talented creatives & designers. We can never tell you truly how grateful we are.